From Bankers Online…
One of the more effective tools used by scam artists in phishing and pharming attacks is the “spoofed” Web site. The look and feel of a legitimate site – often a financial institution’s site, but any Web commerce site will do – is copied, and the customer is fooled into entering information such as an Internet banking username and password, credit card information or other information that a criminal can use to fraudulently use the customer’s account or steal the customer’s identity.
Successful “spoofs” of your Web site can expose your institution to strategic, operational, and reputational risks. They can result in a risk of unintentional release of private customer information, and expose institutions and their customers to financial losses.