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OFM — Online Financial Management — applications are the next step beyond PFM (personal financial management) programs. For community and mid-market banks and credit unions trying to compete with top-5 national institutions, offering an OFM application on their online banking site can be a huge differentiator. According to Digital Insight’s 2nd Annual Online Financial Management survey, 80% of consumers want to manage their own finances online with their financial institution, an increase from 68% in 2008.
At Digital Insight, we define OFM as applications that expand the PFM concept to also include programs for small business owners such as invoicing, payroll, and preparation of legal forms. This is particularly attractive to the nearly 23 million US small businesses that have less than 5 employees and to the 41% of Americans who run a small business in addition to their main job.[1]
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