Every year we look to continue to be a company that has equal goals of profit with purpose, so the last 4 years we have created a theme (and corresponding t-shirt) to express that goal. This year we wanted our theme to have multiple meanings. We spent a lot of time thinking about what would be the best way we could help the world but also translate that idea into our clients. They are truly the ones that make this possible so why not do both. After a few iterations we landed on the theme – ‘Be YOU!’.
Now, what does that mean?
At the end of last year, we invested in an assessment tool called Culture Index to help better understand ourselves as well as new recruits (since we’re hiring like crazy!). What it has done is given us the realization that regardless of what people want to do, convey how excited they are in an interview, or even pretend to be, we all have a specific wiring about us. We are who we are. When we emphatically say ‘Be YOU!’ what we mean is we should all aspire to focus on our unique traits and gifts while shedding the ones that aren’t who we are wired to be. Said another way, instead of focusing on our weaknesses, focus on our strengths!
That makes sense to us because we are creating a high performance team where some of us are wired to be in specific roles, and others are not. I’m not the details guy for example, I want to be but I’m just not wired that way! Similarly, our clients wear many hats each day that they aren’t suited to do. We feel like with our expertise, we can help them remove some of those hats.
So at the end of the day we want people to focus on the best version of themselves they can be. Whether that means our employees using their gifts and talents to give to others, our clients focusing on the things they do best, or Garland Heart bringing a little more light to people around the world, we are up for the challenge.
Now go ‘Be YOU!’